Job details

Social Media Coordinator (Retainer)

Gusto 54 Restaurant Group

 

WHO WE ARE

Stella represents an expression of artistry across the mediums of cuisine, art and design.

Italian for ‘star’, Stella is inspired by the traditions of the traveling hearth of the coastal and pastoral communities of Southern, Central and Northern Italy, enriched with local California, seasonal ingredients.

 

THE ROLE

SOCIAL MEDIA MANAGEMENT

• Bring a passion for great storytelling and exciting, beautiful content to each Gusto 54 account

• Manage on-site & execution aspects of social media with a primary focus on Instagram but not limited to Facebook, TikTok, BlueSky, or any other relevant social media platforms.

• Execute a social content calendar within Status Brew or other that aligns with overall marketing strategies shared bi-weekly, including but not limited to static and video content, copywriting, UGC and simple graphic content

• Regular engagement: commenting, liking, re-sharing, responding to messages, and engaging with audiences across all platforms.

• Collaborate and build fresh social assets as needed on a smaller scale in support of Gusto 54 Sales & Communication Department strategic requests

• Support other departments such as but not limited to Events with digital and printed collateral design

• Provide input on social media strategy as it relates to customer identification, competitive research, platform

ascertainment, creative messaging and new opportunities

• Adhere to Gusto 54 & Stella West Hollywood brand guidelines in all aspects of content creation, copywriting and messaging.

It is the responsibility of G54 to provide these clearly and timely.

• Assist with the creation of campaigns & promotions including external social media partnerships, etc.

• Manage social media paid ads and campaigns

• Assess photography & videography and note gaps in the asset manager in Status Brew

• Liase with business leaders to ensure content is relevant and accurate

• Audit all accounts regularly to ensure accuracy and a positive guest journey

• Provide monthly and campaign-based reports for each account. Due within 1-week of a new calendar month in order to adjust upcoming content and strategy as needed.

• Manage social media scheduling platform including asset management, connected accounts, etc.

• Stay up to date on new trends in social media and provide ongoing recommendations for new

tactics to deliver on strategic objectives and goals

 

SAMPLE ROUTINE

• G54 sends out bi-weekly/monthly strategy within Status Brew including priority items, feedback, any budget use, etc.

• The social coordinator (SC) identifies missing photography/video as needed within the look-ahead calendar of

priorities/initiatives

• Creates assets based on those priorities in tools such as Canva, Illustrator, etc.

• Schedule everything in Status Brew for pre-approval through all channels

• Responsible for on-the-fly content. ‘Feature’ menu items are posted 1x weekly

• Provide monthly analytics reporting that are considered when designing upcoming assets/initiatives

• Engage with third-party shoots for on-location shoots, as needed and pre-approved, based on existing quarterly budgets

• Support with pre-selected Influencer work to promote the brand within quarterly budgets

 

WHO YOU ARE

Our ideal candidate is positive, entrepreneurial and believes that excellence is in the details. We are a small but passionate team, and we view each of our team members as an extension of our brand and family. You are a self-starter and are comfortable with working both independently and within a team to innovate and create content-based solutions that drive our business forward. You bring contagious passion, generosity, and fun to everything you do and have an interest in growing with us as our company expands.

 

Preference will be given to candidates with the following:

• A passion for food and drink and a creative drive for storytelling

• 2+ years of experience in a social media or marketing role

• Excellent verbal and written skills with an emphasis on copywriting as well as using multiple brand voices

• Basic knowledge of GoogleMyBusiness, Facebook Ads, Google Ads and other paid digital marketing

• Experience with social media scheduling platforms (Status Brew, HootSuite, etc.)

• Experience with basic graphic design platforms (Canva, DesignWizard, etc.)

• Ability to multitask and adjust priorities quickly

• Exceptional attention to detail and a dedication to accuracy

• Are self-starters who are comfortable working in a fast-paced environment

• Experience in the hospitality industry is an asset

 

WHAT WE OFFER

Gusto 54 Restaurant Group is an equal opportunity employer. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial and local laws including ethnic origin, religion/belief, disability, age, sexual orientation and gender identity/gender expression.